the story

green guide

WorkingWonders™ and Greeningdales™


WorkingWonders™, the Company


Our company has been offering vetted sustainable home and lifestyle products and providing information on how they're green since 2008. We developed the WorkingWonders Green Guide™ to provide the kind of transparency conscious consumers want to know before they buy.

Greeningdales™, the Project


The Greeningdales project is reimagined retail for a sustainable world.It was born out of our realization it still isn't easy for people to find sustainable home products where they shop.

The vision calls for taking the leadership role to usher in a new sustainable breed of home and lifestyle retail. It makes retail responsible for providing all the pertinent sustainability information to people.

As the premeir healthy home and lifestyle shopping destination, Greeningdales will provide easy access to sustainably-produced products for every room in the home and beyond. The green criteria for each product will be clearly communicated. Further, the place will serve as a hub and messaging center for more sustainable living in our communities. It will showcase services and products from companies who can demonstrate to people what they do and make is aligned with our wants and needs – and those of the planet.




BethAnn Lederer, LEED AP — Founder & CEO


Named one of the country's Top 10 Most Sustainable CEOs by Triple Pundit, BethAnn turned a career in healthcare into a forward-thinking business after she embarked on an eco-friendly renovation of her own home. Since founding WorkingWonders in 2006, BethAnn's mission has been to connect the dots of retail culture and consumerism with those of health and sustainability. Her product sourcing and design work is specifically targeted at improving the quality of life and reducing negative human-induced impacts on the environment. Today she holds the vision for a flagship WorkingWonders destination—Greeningdales, the ultimate shopping experience for creating sustainable American homes and lifestyles.


Dominic A. Lucas — Director of Operations


With tasks ranging from web design, marketing, and brand strategy, Dominic pulls together the business, creative, and technical aspects of WorkingWonders. A writer and graphic artist by trade, he's a graduate of Franklin & Marshall College with a double-major in Philosophy and Studio Art, and formerly worked in the legal profession before transitioning full-time into the technical arts. The sustainability initiatives of WorkingWonders fit with his interest in social reform, pushing him to focus on how better marketplace choices can elevate the American standard of living. Dominic is currently a writer and producer for a video production company in Baltimore.


Larry D. Lee — Lead Technical Architect


An entrepreneur in his own right, Larry is the founder of Parallel Threads, LLC, and the creator of Milieu, a social networking app for the Android platform that connects people based on their physical proximity to one another. A graduate of Goucher College with a double-major in English and Computer Science, Larry has helped develop the WorkingWonders technical platform in various incarnations, serving as the lead programmer and architect while playing a role as a key strategist for the company. Larry is a full-time programmer at the Johns Hopkins Center for Communications Programs, and also a talented artist specializing in drawing and painting.


Casey Willson — Lead Business Consultant


With a history of fostering successful business development, Casey has been a trusted resource and influential advocate for WorkingWonders. His work includes numerous sustainability and revitalization programs, including, and Governor O'Malley's OneMaryland Vision Sustainability Policy Advisory Group. In the private sector, Casey has been a part of successful retail development projects through his consulting firm, The Willson Company, winning several awards from the International Council of Shopping Centers. He served as VP of Human Resources for BikesUSA, and was privileged to be COO of the Aga Khan Foundation. Today, Casey heads a business and technology development program through the University of Maryland, College Park.

In the Media:


Since 2006, workingwonders has been recognized as a national leader in responsible online shopping: Our Press