The Destination is the Driver
Let's break this down: A website can only show you the products and services that represent the kind of sustainability we're bringing to the retail marketplace—very specific information. But when we talk about changing the retail landscape, we mean creating a new standard for retail space and the shopping experience it contains, something our founder and CEO, BethAnn Lederer, describes as "nothing like you’ve ever seen." This is the driver for our brand, and we're eager to share the vision with you.
We start with a smaller footprint. We'll build within a reduced area compared to a big box store. But the important difference is really how we'll build. Our destination will be designed and built according to the same sustainable standards upheld by our product lines and services. You can expect a compact village of distinct buildings, all USGBC Platinum LEED certified.
Inside, we'll mix showroom staging of our products with interactive features to expand our selection beyond what's physically present, encompassing thousands of products while keeping our size modest. Another innovation: Because we truly offer a Green from the Ground Up approach, our energy efficient store will use the same architectural standards and supplies you can buy for your own home.
Beyond the interactive shopping experience, we'll have consultation space for kitchen, bath, home office, interior, and architectural design services, providing you the opportunity to transition any part of your lifestyle—large or small—into a clean, energy efficient form. Believe it, there are green, healthy options for home renovation in each of these categories, many of them manufactured here in the United States, and we're committed to promoting them.
Then there's the fun stuff. Connected to our retail space is a fully functional Green Home, and likened to the Smart Home on display at the Museum of Science + Industry in Chicago. There's no reason a home like this should be part of a museum when many people are looking for homes like this to live in now. As part of the new home & lifestyle marketplace, our model home will be an immediate, viable option. We'll ask a ticket fee to tour the model home, but then you can apply your ticket as credit toward something to eat at our café, or a product purchase anywhere in the village of workingwonders.
Finally, we look to programming. As a Benefit Corporation, developing community is important to us. Our destination will include a recycling center, weekend farmers market, an events center, and inspired activities for children that focus on creative stewardship.
We'll get into more site-specific details next time, but we hope you get a sense that our destination will be an experience unlike anything that’s out there—a catalyst for fast-forwarding sustainable American homes & lifestyles.